From Busy to Better: How Barrowman & Goodman Vets in Rotorua, New Zealand Strengthened Relationships and Operations with ClinicWise

James Merchant

August 22, 2025

Curious how an AI digital assistant could work for your veterinary clinic

Location: Rotorua, New Zealand
Practice type: General practice
Practice Management Software: ezyVet
Key outcomes: Increased online bookings, reduced admin workload, better-prepared clients, improved client communication, stronger online presence

About Barrowman & Goodman Vets

Barrowman & Goodman Vets is a trusted small animal practice in Rotorua, known for its compassionate team and loyal client base. As their practice continued to grow, the team recognised the need to modernise communication tools and streamline admin tasks, all while keeping their client relationships at the heart of everything they do.

The Challenge: Meeting modern client expectations

Pet owners today expect convenience, quick access to information, and easy ways to manage their pet’s care. Phone calls and manual admin were taking up valuable time, and the team wanted to deliver more digital-first options without losing the warm, personal touch that defines their clinic.

The solution: Smart automation with a personal touch

By introducing ClinicWise, Barrowman & Goodman Vets added tools that automate routine tasks, provide support around the clock, and make communication smoother for everyone involved. From online booking to digital forms, the platform has freed up time for the team to focus on patients.

“ClinicWise has been a game changer for our team.” — Barrowman & Goodman Vets Team

Always-on support with a custom digital assistant

ClinicWise’s digital assistant answers client questions 24/7, including after hours, and is customised to reflect the clinic’s own voice and services. Clients feel reassured knowing they can get help when they need it, and the team stays informed without being overwhelmed.

“ClinicWise has made our operations smoother and more efficient. Highly recommended!” — Barrowman & Goodman Vets Team

Simplified, self-serve online bookings

The ClinicWise booking widget allows clients to book appointments online quickly and easily. It is simple for the clinic to set up and maintain, with customisation options to match their services and schedule. Built-in booking analytics give the team helpful insights into how clients are interacting with the system.

“ClinicWise has streamlined and increased our online bookings. Our customers love the ease of booking appointments online at their convenience.” — Barrowman & Goodman Vets Team

Better-Prepared Clients, More Effective Consults

Automated pre-appointment questionaires let pet owners share their concerns ahead of time. This helps ensure that both the clinic team and the client are aligned before the consult begins, making every visit more focused and efficient. Post-appointment follow-ups also help maintain engagement and reinforce trust.

“The automated pre- and post-appointment follow-ups ensure our patients are well-prepared and engaged, leading to a better overall experience.” — Barrowman & Goodman Vets Team

Better visibility and client education

ClinicWise makes it easy to request reviews at the right moment, helping the clinic grow its online presence and attract new clients. It also helps educate pet owners about insurance options, reducing confusion and improving conversations during consults.

“The built-in review requests have helped us grow our online presence and attract new clients.” —Barrowman & Goodman Vets Team

The result: Time saved, relationships strengthened

With ClinicWise, Barrowman & Goodman Vets has reduced admin workload, strengthened client connections, and built a stronger online profile. The clinic now runs more smoothly day-to-day, with more time freed up for what matters most – caring for patients.

Built by veterinarians for veterinarians – with the future in mind

We know the challenges because we’ve lived them. ClinicWise was founded by veterinary professionals to give clinics a smarter, simpler way to run the front desk. From automating bookings to streamlining communication, our mission is to free up time so you can focus on patient care.

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