About
ClinicWise

ClinicWise was founded by vets for vets, with one goal in mind – helping clinics work smarter. By automating routine tasks and modernising the front desk, we free up your team to focus on delivering exceptional animal care.

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Built by veterinarians for veterinarians –
with the future in mind

ClinicWise was founded with one clear purpose. We’re here to help veterinary teams thrive by automating routine front-desk tasks, so you can focus on what matters most: delivering exceptional animal care.

A smarter, more personal client experience

Pet owners now expect the same level of service from their veterinary clinic that they get from a café, hotel or airline. That means fast bookings, instant answers, and a digital-first experience.

ClinicWise gives them precisely that.

With 24/7 online booking, AI-powered chat, automated reminders, review management and more, our platform helps clinics stay connected to clients – even when the phones are off and the lights are out.

A smarter, more personal client experience

We’re not a practice management system. We’re what comes next.

Our software overlays seamlessly with the systems clinics already use, streamlining bookings, forms, follow-ups, and client communication. It’s the simplest way to modernise your front desk, without the pain of switching platforms.

Deeply integrated, remarkably easy

ClinicWise works closely with leading practice management systems (PIMS), including ezyVet, Covetrus, and Provet, through deep integrations that make onboarding smooth and efficient.
Whether you’re a single-site clinic or a multi-location group, we help you consolidate tools, reduce admin, and simplify the way your front desk operates.

Our vision

To become the global leader in veterinary front-desk automation.

To set a new standard in client engagement.

To help every clinic run smarter, respond faster, and care better

FAQs about ClinicWise

Here are some of the most common questions. If you have more, please get in touch.

Who founded ClinicWise?

ClinicWise was founded by veterinarians, including Steve Merchant, who recognised the need to modernise veterinary clinic front desks. Backed by years of industry experience, the team understands the everyday challenges of running a busy clinic.

Where is ClinicWise based?

We’re proud to be founded and headquartered in New Zealand, supporting veterinary clinics across the globe.

What makes ClinicWise different from other veterinary software?

We’re not a practice management system. ClinicWise overlays on the tools you already use, automating the front desk without creating duplicate records or disrupting your workflows.

Who uses ClinicWise?

ClinicWise is used by independent vet clinics and multi-site groups, helping teams of all sizes save time and focus on patient care.

Built by veterinarians for veterinarians – with the future in mind

We know the challenges because we’ve lived them. ClinicWise was founded by veterinary professionals to give clinics a smarter, simpler way to run the front desk. From automating bookings to streamlining communication, our mission is to free up time so you can focus on patient care.